B-Roll That Sells: Stop Filming Random Stuff

B-roll is often the difference between a video that feels believable and one that feels generic.

Research from the Nielsen Norman Group shows that people rely heavily on visual context to understand and trust what they’re seeing, especially in digital content. When visuals feel disconnected from the message or environment, audiences are more likely to disengage or question authenticity.Source: https://www.nngroup.com/articles/visual-content/

This is where many videos fall apart.

Relying on stock footage or generic visuals that don’t reflect your actual business, customers, or community often creates a disconnect. The footage may look polished, but it doesn’t feel real, and viewers can sense that.

This one-day, in-person workshop is designed to help you capture intentional B-roll that reflects your real work, your real space, and your real market. Instead of filling gaps with stock footage, you’ll learn how to plan and capture visuals that actually support your story and make your content feel…