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learning zone
Welcome to our learning series, where we give you quick tips to improve your digital game. Add your email and we'll send them directly to your inbox.
quicktips



The Real Secret to Social in 2026
In 2026, two things are simultaneously true: Video is still king, and AI slop is everywhere!


The Status of Hashtags in 2025: How Video is Transforming Their Effectiveness
Once upon a time, hashtags were the magic key to social media growth. On platforms like Twitter and Instagram, attaching a simple “#” to your content could land it in front of audiences far beyond your followers. But fast forward to 2025, and the story has changed. Hashtags aren’t dead, but their role has shifted, and the rise of video is a big reason why.


Getting Over Gear Fear: How to Embrace the Tools That Make Content Creation Easier
If you’re a small business owner trying to create content but feeling overwhelmed by all the tools out there, you're not alone. In this month’s Webinar Wednesday, we tackled “Gear Fear” head-on. This common obstacle keeps creators stuck, avoiding new tools that could actually make their lives easier and their content better.


Vertical vs. Horizontal Video: What Works Best and Where
The horizontal vs. vertical video debate has been around for years, and for good reason. For a long time, horizontal was the gold standard. It’s what we’ve always associated with television, film, and YouTube. But as mobile content consumption has exploded, vertical video has taken center stage, especially on social platforms. So, what’s the difference? And when should you choose one format over the other? Horizontal Video: The Traditional Powerhouse Horizontal (or landscape)


Instagram’s New Edits App Is Giving CapCut a Run for Its Money
Instagram has launched a new standalone video editing app called Edits, positioning it as a direct competitor to TikTok's CapCut. Available for free on both iOS and Android, Edits offers a suite of advanced features tailored for content creators, including AI-powered animations, green screen effects, and watermark-free exports. The app allows users to record videos up to 10 minutes long, manage projects, and access Instagram's extensive music library. Additionally, it provide
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